Category Archives for "Marketing"

What is a Mastermind Group?

Mastermind groups offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. A mastermind group helps you and your fellow mastermind group members achieve success. Participants challenge each other to set powerful goals, and more importantly, to accomplish them. Empowering, educational and inspiring Mastermind […]

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How Can I Get the Best From a Craft Show? – Before the event.

Over the weekend I visited the Waltham Abbey Wool Show.  I had been asked to create some video marketing materials for the event organisers to use on their website.  However I’m not one to just turn up and to a single job. I’m all about working smarter not harder! So I decided that I would […]

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Why I Started a Crochet Blog

One hand typing, at my computer with a sleeping baby in my lap. That’s basically what my life has been like for the past 9 years and it’s how I’m starting this post. Sometimes it feels like I’m watching the world go by while I’m here. Reading mom blogs and wondering, “Am I missing opportunities?” […]

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21 Smart Ways to Gain More Instagram Followers

I’m not an Instagram expert – you know this…  Although I have spent some time investigating the most successful strategies to use to engage with your audience and to build a core following of active and invested followers.  I will be experimenting over the coming year to see which of these suggestions nets me the […]

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How to Re-Purpose Your Facebook Livestream

An easy way to populate your You Tube channel is by re-purposing your Facebook Live streams.  Facebook and You Tube don’t play so well together both wanting original content and they really don’t like to share. However it can be very simple to get a copy of your live streams from Facebook and re-purpose them […]

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Instagram PODS

Instagram PODS are an excellent way to make good friends in your niche.  A fabulous way to find new accounts, new fiber artists and boost your Instagram profiles together. I have recently begun curating a series of Instagram Pods for my fellow crafters.  Anyone with an Instagram account is always, or at least should always, […]

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Editor Interviews: Frenchie Danoy of Aroha Knits

Francoise Danoy, or Frenchie as she is known by her beloved Fiber Muses is the talent behind the phenomenon of Aroha Knits.  With regular knitting challenges, the Popular Swatch Studio Course and the recent additions of Alchemy Kits (permanently sold out) and the Fabulous new digital magazine Fibre Muse Quarterly it feels as if Frenchie […]

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