Category Archives for "Marketing"

Livestream: Celebrating Success

Every Friday I run a livestream at 1pm GMT.  This weeks I was discussing how easy it is to miss our successes.  How we can define what exactly is a success, just for you, not compared to anyone else!  Then I have some suggestions for cost effective celebrations too.   Pop any recent wins in […]

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Niche Down Interview: Michelle White

This week I’m talking a LOT about how finding your niche will help your yarn business grow.   I’m really excited to bring you the first of three interviews with Yarn People who have already identified their niche, how they came to this point and what they are moving on to next. Welcome Michelle tell […]

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Niche Down Interview: Anna Funnell

This week I’m talking a LOT about how finding your niche will help your yarn business grow.   I’m really excited to bring you the first of three interviews with Yarn People who have already identified their niche, how they came to this point and what they are moving on to next. Welcome Anna tell […]

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Livestream: Finding Your Niche

Every Friday I run a livestream at 1pm GMT.  This weeks I was discussing the importance of Finding Your niche.  We also got to grips with some definitions live during the session.  Tweaking wording and descriptions and seeing just how many folk already have a niche.  What was surprising was that several of you have […]

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Advantages and Disadvantages to Working with a Niche

This week I’m talking a LOT about how finding your niche will help your yarn business grow. However to keep things real I’m also sharing here a couple of the disadvantages to niching down. By definition, a niche market is a subset of a market on which a particular product is focused. Niche marketing defines […]

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Livestream: Ways to Promote Outside Facebook

Every Friday I run a live stream at 1pm GMT.  This week I answered a question from a Yarn Academy member about ways to promote your work outside of Facebook Groups. In addition to the information in this live stream Karen and I also covered this topic, for real world options in our Mythical Makers […]

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Crochet and Knitting Magazine Listings

This will be growing resource for online and hard copy knitting and crochet magazines, excellent for a browse when bored and a useful starting point to research a new submission.The links provided are for the designers work with us pages where we have been able to locate them, or forms to sign up to be […]

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