Category Archives for "Marketing"

Top 7 Ways to Use Pinterest Pincodes for Your Yarn Business

Here are my top 7 ways to use a Pincode: Add a Pincode linking to your main pinterest board to your About page on your website, Ravelry, Facebook, linked in etc Add a Pincode to your newsletters, a generic one for regular weekly newsletters and a specific one with a different graphic for a particular […]

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How to Create Pinterest Pincodes

How to use Pinterest Pincodes for your yarn business. First off you do have an Pinterest account right? If not you so need to get one. Pinterest is a seriously underestimated search engine. Its beautiful and people are constantly searching for things to make, so for those of us in a craft based industry we […]

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What is a Mastermind Group?

Mastermind groups offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. A mastermind group helps you and your fellow mastermind group members achieve success. Participants challenge each other to set powerful goals, and more importantly, to accomplish them. Empowering, educational and inspiring Mastermind […]

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How Can I Get the Best From a Craft Show? – Before the event.

Over the weekend I visited the Waltham Abbey Wool Show.  I had been asked to create some video marketing materials for the event organisers to use on their website.  However I’m not one to just turn up and to a single job. I’m all about working smarter not harder! So I decided that I would […]

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Why I Started a Crochet Blog

One hand typing, at my computer with a sleeping baby in my lap. That’s basically what my life has been like for the past 9 years and it’s how I’m starting this post. Sometimes it feels like I’m watching the world go by while I’m here. Reading mom blogs and wondering, “Am I missing opportunities?” […]

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21 Smart Ways to Gain More Instagram Followers

I’m not an Instagram expert – you know this…  Although I have spent some time investigating the most successful strategies to use to engage with your audience and to build a core following of active and invested followers.  I will be experimenting over the coming year to see which of these suggestions nets me the […]

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How to Re-Purpose Your Facebook Livestream

An easy way to populate your You Tube channel is by re-purposing your Facebook Live streams.  Facebook and You Tube don’t play so well together both wanting original content and they really don’t like to share. However it can be very simple to get a copy of your live streams from Facebook and re-purpose them […]

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