I promised I would update you with the results of the changes I’ve been making to my instagram account.
Having historically made VERY slow growth and having hit a plateau of around 1000, for six months I decided it was time to take action.
Starting the first week in January I implemented the following strategies
1: Standard Filter
Hudson, this smooths out tonal differences in my images for a more consistent look and feel to the feed.
2: Standard posting schedule
Twice per day a blog style information post and an inspirational graphic. There is a standard layout for the blog post images with branded colours
3: Include my Logo on ALL images
When re-shared by others or by myself via Pinterest everything has a consistent element to tie it together
4: Use of varied hash tags
I have a selection of hastags for differeny types of post, themed for crochet, colour, knitting, spinning, dying, business and creatives. The Preview app has been invaluable for this as I prep my comments in advance.
5: Following others in my CUSTOMER base
I spend a short while locating potential customers and following their feeds. I will not be unfollowing them, however I will only follow those who are my customer base. No Real Estate agents from LA or Las Vegas – sorry guys!
After 6 month of no growth, even with an improved photo style and lighting etc and other random and unplaned changes there has finally been progress. These 5 changes have resulted in an over 10% growth in less than 2 weeks.
I have gained over 170 followers in 2 weeks!
These are meaningful folks who have stuck around, not the jerks who follow and then unfollowed me.
I will continue to experiment and report back on the success of different strategies from my list of 21 Instagram Growth Hacks.