The Basics of Blogging for Profit ~ 02 Finding a Platform

Have you jumped ahead?  If so you can hop on over to the first session here….

On to session number 2, Finding a Platform.

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You need somewhere to keep your blog; a website needs to live on the web.

While this all sounds very like the Matrix you can boil it all down to three options….

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You need somewhere to keep your blog; a website needs to live on the web.

While this all sounds very like the Matrix you can boil it all down to three options:

  1. Have a server in your home and run it from there.
  2. Pay for a company to host your site. I offer a simple wordpress package if anyone is interested, as do GoDaddy and Heart Internet to name just a couple of the bigger players.
  3. Use a free wordpress site on



Option 1:  You control everything!

Option 2:  A large variety of companies, a wide selection of packages to match almost every budget, online support if there is a problem, technical support.

Option 3:  Its Free!


Option 1: You control everything!   This is not feasible for everyone and then you have the headache of building in redundancy and protecting against firewalls/viruses etc…

Option 2:  The number of options available can be confusing if you don’t know what you are looking for or what features you really need.  A regular monthly cost.

Option 3:  There are a lot of restrictions using a site; I’ll go into more detail below.

What are the main differences between and a site?

It’s all sounding rather confusing about now I bet.  Sorry about that.  It’ll be clearer in a jiffy!

The one major difference between and is who’s actually hosting your website.

With, YOU host your own blog or website. is where you’ll find the free WordPress software that you can download and install on your own web server., on the other hand, takes care of all of the hosting for you.

You don’t have to:

  • download software
  • pay for hosting or
  • manage a web server.



If you’re not interested in paying for your own hosting, managing your own web server or paying someone else to handle that for you, you’ll probably want to use It’s free and easy to set up and you have lots of options for customising your site.

A few of the cons of using include:

  • that your domain will, by default, include “”
  • You also can’t upload any custom themes,
  • you can’t upload plugins
  • you can’t modify the PHP code behind your site.


While is free to set up, they do offer several premium upgrades, including:

  • domain name registration (if you don’t want in your domain name),
  • the ability to upload videos
  • and if you want to use their premium themes.

Using the downloaded version of WordPress from, this is also the software which several hosting companies can install or offer as a one click update to your hosting package, opens up more control and flexibility for your WordPress site.

It also means more responsibility.

Using a self-hosted version of WordPress means you can:

  • use your own domain name,
  • upload and install themes and plugins,
  • edit the code behind your site
  • have access to your site’s database (or files).

Keep in mind most of the showcase sites you see on the WordPress site showcase are the self-hosted version of WordPress, since many of them have unique functionality or a custom-made design.

The Yarn Academy site is built using WordPress and already created plugins.  It’s hosted independently, with a shedload of additional functionality bolted on to the core word press structure.

If your budget can stretch to  a hosted package I strongly advise you use one.  You can get packages tailored for WordPress sites and which come with the software already installed. 

As promised there is homework and a download for this lesson….

Please download this weeks workbook  and complete the sections to highlight what you want your blog to do for you, we’ll look at this is greater detail next time, any domain name you might be interested in using, your available budget for hosting the website.

Basic Building Blocks For A Blog Workbook


Until then if this post has prompted any questions please either comment below or drop me a message in the Facebook group with the hastags #q4Babs  #BoggingForProfit




Upcoming topics include:
  • What’s a Blog and How Does It Work?
  • Finding a Platform
  • Defining Your Content Structure
  • Legal Stuff and What You Need
  • How to Install WordPress
  • How to Write a Blog Post on WordPress
  • Themes and Why I Recommend Thrive
  • Magic of Media (for each post)
  • Planning Your Content (checklist)
  • How to Monetise
  • Adding an Ad Manager
  • What is an Affiliate?
  • Planning Your Posts for Profit
  • Promoting your Content
  • Downloads and Mailing Lists
  • Best Use of Content
  • How Often to Post
  • Review Your Stats and Income
 There will be a selection of video content, downloads to support the course and some free content so every one can benefit, although the juiciest info will be available exclusively to members of Yarn Academy.
There may even be some additional topics and bonus download content along the way  😉
Do you have a blogging topic you’d like to learn more about? Drop it in the comments below!

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