Category Archives for "Marketing"

Livestream: Ways to Promote Outside Facebook

Every Friday I run a livestream at 1pm GMT.  This weeks I was answering a question from a Yarn Academy member about ways to promote your work outside of Facebook Groups. In addition to the information in this livestream Karen and I also covered this topi, for real world options in our Mythical Makers Podcast […]

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Crochet and Knitting Magazine Listings

This will be growing resource for online and hard copy knitting and crochet magazines, excellent for a browse when bored and a useful starting point to research a new submission.The links provided are for the designers work with us pages where we have been able to locate them, or forms to sign up to be […]

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The Importance of Mentorship

A while ago I was invited to take part in an Expert Q&A session by Jess, the founder of The Yarnpreneur Society.  I was very honoured to receive the request and then blown away excited when I realised the topic would be Mentorship. Here’s the recently shared video of the Q&A Session. If you have […]

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What Are Off Diary Stories For PR?

When planning your media interactions its really easy to find and use regularly scheduled events, TV movie releases etc.  However there is a lot of competition for the Press’ attention around these topics, as everyone else can plan around them too.  Keep an eye on our Media Diary for suitable dates/events that would work for […]

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On Diary Events for Your Media Diary

When you want to work with journalists to raise awareness for you, your brand or a new product or service you need to make yourself the journalist’s best buddy. These guys have to find content, meaningful and relevant content on a regular basis. One of the more powerful ways you can help out your friendly […]

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Gaining Press Attention

When starting out, or indeed once you are well established, getting your name into the papers is a great way to boost your credibility and public profile. It’s much simpler, and cheaper, when you do your utmost to make life easier for the journalists by presenting a timely pitch with a great hook. Someone who […]

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GDPR Confirmation Email Example Titles and Content

Having been sent a LOT of these emails in the past week I have collected a selection to give inspiration for you. If you need an Overview of the GDPR you can read this article. I share the 6 Steps I Followed to prepare for GDPR which may be helpful for you. I’ve also got […]

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