Category Archives for "Marketing"

GDPR Overview

  With just over a week to go before the GDPR legislation kicks into effect I’m giving you a brief overview of what GDPR is, what it means for you, no matter where you are based on this planet and why you need to take action now if you haven’t already done so. What is […]

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Makers May Challenge

The #makersmay Instagram challenge by @LoveKnitting.Com and @LoveCrochet.Com starts tomorrow, and we encourage you to play along! Participating in Instagram “post every day” style challenges can be a real boon for your business, for a number of reasons: 1:  Reach By using the hashtag for the challenge, you will be seen by a huge number […]

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How To: Add Hidden Images on WordPress

Hiya, Fellow Yarn Lovers! If you have a WordPress blog, there’s a nifty little trick that I think you might like. I’ll show you how to do it, right here in the Academy! For those of you who’ve spent a fair bit of time on Pinterest (you know who you are!), you know that there’s […]

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20K Giveaway!

Hi All,   I’m so excited and very humbled to be sharing this giveaway with you all. We are hitting the 20K subscriber mark sometime  this week… As a thankyou to you for all your support I have a huge giveaway for you… Fill in your details below, including the phrase from the video, and […]

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Top 7 Ways to Use Pinterest Pincodes for Your Yarn Business

Here are my top 7 ways to use a Pincode: Add a Pincode linking to your main pinterest board to your About page on your website, Ravelry, Facebook, linked in etc Add a Pincode to your newsletters, a generic one for regular weekly newsletters and a specific one with a different graphic for a particular […]

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How to Create Pinterest Pincodes

How to use Pinterest Pincodes for your yarn business. First off you do have an Pinterest account right? If not you so need to get one. Pinterest is a seriously underestimated search engine. Its beautiful and people are constantly searching for things to make, so for those of us in a craft based industry we […]

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What is a Mastermind Group?

Mastermind groups offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. A mastermind group helps you and your fellow mastermind group members achieve success. Participants challenge each other to set powerful goals, and more importantly, to accomplish them. Empowering, educational and inspiring Mastermind […]

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How Can I Get the Best From a Craft Show? – Before the event.

Over the weekend I visited the Waltham Abbey Wool Show.  I had been asked to create some video marketing materials for the event organisers to use on their website.  However I’m not one to just turn up and to a single job. I’m all about working smarter not harder! So I decided that I would […]

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