Category Archives for "Business Skills"

Instagram PODS

Instagram PODS are an excellent way to make good friends in your niche.  A fabulous way to find new accounts, new fiber artists and boost your Instagram profiles together. I have recently begun curating a series of Instagram Pods for my fellow crafters.  Anyone with an Instagram account is always, or at least should always, […]

Continue reading

Editor Interviews: Frenchie Danoy of Aroha Knits

Francoise Danoy, or Frenchie as she is known by her beloved Fiber Muses is the talent behind the phenomenon of Aroha Knits.  With regular knitting challenges, the Popular Swatch Studio Course and the recent additions of Alchemy Kits (permanently sold out) and the Fabulous new digital magazine Fibre Muse Quarterly it feels as if Frenchie […]

Continue reading

How to Find and Attract Your Ideal Clients

One of the most difficult things for entrepreneurs who are at the very beginning of starting their business is trying to find, and build, an audience. In the beginning, when your email list is barren or completely non-existent, and you’re watching videos of people who have list of over 10,000, you may start wondering if […]

Continue reading

Yarn Careers: Jessica Hough – Tester at Happily Hooked

Hey there Jessica! You’re a tester for Happily Hooked aren’t you? I am I absolutely love it! When did you begin testing for Happily Hooked? I began this summer at Happily Hooked. Did they approach you or did you apply to a job offer?  How did you make that all important connection? I saw my […]

Continue reading

How to Save a complete Screwup

I recently launched a huge project of mine.  A massive 12 month Crochet Along project.  All was moving well with automated signups for the newsletter growing at a good pace.  Promotion in magazines and big growth on the supporting Facebook Group. I decided to attempt a Ravelry group to support those who don’t have access […]

Continue reading

Get Involved with Yarn Academy

Whilst I am of course ridiculously excited to welcome new members when I fling open the doors to members on Black Friday, I am also inviting a wide range of folk to join in as tutors. If you have a business skill or are a real world teacher in any form of yarn craft then […]

Continue reading

Editor Interviews: Amy Caddick of Crochet Now

Amy is the new editor for the UK based Crochet Now magazine a highly popular crochet magazine in the UK.  Her first issue at the helm was the September mythically themed magazine, which by happy coincidence also featured my first UK magazine commission, the Phoenix Shawl. Tell us something unexpected about yourself…. In my spare […]

Continue reading

Help Me! Why I use a Tech Editor

When I wrote out my first knitting pattern it was a really simple one. I had been writing and editing training courses and manuals for years (decades in fact) so I self edited. I hear a rush of air as you all take a huge breath in and step away in shock! I know everyone […]

Continue reading

How Do I Increase Visibility On Facebook?

If you are not sure why its so important to be visible on the interweb check out my earlier article “Why Online Visibility is Imperative for Entrepreneurs”. Here are  my top 7 tips on ways to be seen. Be Polarizing This doesn’t necessarily mean be a jerk. Express opinions that are true to you that […]

Continue reading

Why Online Visibility is Imperative for Entrepreneurs

Did you know that around 1.32 billion people are considered daily active users on Facebook?2 Or that 42% of marketers report Facebook as being critical or important to their business?3 Facebook is a HUGE player in the social media marketing realm, second only to Instagram…which they currently own. That means, if you’re a creative entrepreneur, […]

Continue reading