Facebook Visibility: Lesson 1 – Why Facebook?

Facebook Stats

Did you know around 1.32 billion people are considered daily active users on Facebook?*

Or that 42% of marketers report Facebook as being critical or important to their business?*

Facebook is a HUGE player in the social media marketing realm, second only to Instagram…which they currently own.



What IS visibility & why is it important

In layman’s terms, it means making sure that your products, services, and website are SEEN and SEARCHABLE.

What happens when someone types your company name into Google or Facebook?

If you aren’t in the top of the search results…you’re not visible.

If you’re not visible, no one can buy your stuff…because they don’t even know you exist.

Why Facebook?

There are HUGE amounts of people actively engaging and interacting with the people and products that THEY think matter.

Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.*

This presents the perfect opportunity to address their needs and carefully groom them with intent and creativity.

If you’re still wondering why Facebook is soOOoOO important think of it this way:

How many of your friends, family, and past clients are NOT on Facebook?

Learn What People React To

Your homework was created so that you can learn how to be a supersleuth – finding examples of popular content that you can analyze, dissect, and use as a way of creating posts that more people will want to comment or react to.

Then, you’ll take a look at the types of things you tend to react and comment on so that you can see any patterns for your more popular posts and see ways to improve on them.

Answer all the questions in the workbook under the Lesson 1 section.

It will help you to gain understanding of some of the types of posts that people are interested in.

You’ll also see why they’re reacting to these things so that you can learn how to replicate these popular posts and use them as “templates” to easily create content that people will respond to.


Grab my Workbook!


  1. Read this article: Why Online Visibility is Imperative for Entrepreneurs
  2. Open up your workbook and review the questions and things you’ll be looking for in Steps 3 and 4.
  3. Go through your feed and see what kinds of posts are getting the most comments and reactions
  4. Go through your Activity Log and see what you tend to reply and react to

About the Author

Stephanie Berchiolly, owner of Career Makeover Academy (CMA), educates exasperated, unfulfilled, and struggling employees, as well as business owners, on ways to create actionable plans to create professional AND personal success. Her education in Management Information Systems (MIS) - studying the intricate interactions of people, technology, and organizations - allows her to take complex concepts and distill them into bite-sized, understandable chunks. She’s worked at companies such as: AT&T, Motorola, United Airlines, Kraft Foods, Sears, and ADP. Let Stephanie show YOU the first step in how to escape your soul-sucking job & find - or create - the career of your dreams with The Passion Project. A free worksheet that helps you re-discover the things you’re most passionate about so you can include more of it in your life!

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