Facebook Visibility: Lesson 2 – Improving Your Personal Profile

Now that you’re done with the Lesson 1 homework. I’m betting you’ve noticed quite a few patterns and are ready to get your personal profile jazzed up a bit.

Lesson 2 is all about me giving you some tips and tricks you can use to make your personal profile stand out.

The goal here is to make it amazing so that people are really excited to respond and apply to your posts



Tip 1 – Profile Photo

You NEED to have a high-quality professional profile picture (and background).

You don’t want to use something that shows you in a bad light.

What you DO want is something that make you look trustworthy, smart, well-groomed, and preferably smiling.

Tip 2 – Intro

This is a great place to showcase your elevator speech (a short, but sweet sentence that sums up who you are and what you do) or description of what you do.

The Intro shows up on the sidebar on the far left of the page on your personal profile.

You’ll also want to ensure your business name is prominently displayed so that when people click on your profile to check you out, they see that you are a business owner.

Tip 3 – Consistency

One of the things that is going to make or break you is how often you post. Facebook favors those who post more (but not enough to annoy everyone).

Posting frequently and consistently will help your posts to inspire engagement.

Tip 4 – Increase your Reach

Now that you’ve done your homework I’m sure you’ve noticed a lot of people with tons of engagement usually post things which tend to be:

  1. Polarizing – posts that inspire an immediate visceral reaction (whether you’re for it or you’re against it)
  2. Questions – Can be specific to your niche, but in the beginning just work on coming up with anything that might get people liking and commenting
  3. Stories – Something with a beginning, middle and an end. Showing vulnerability kicks this up a notch and allows people to feel connected with you.

Tip 5 – Keep Engagement Going

Once you post something it doesn’t end there.

To keep the engagement up you’ll want to react and reply to at LEAST the first few comments.

You don’t have to comment on every single thing, but if at all possible, try to do so for the first 3-5 posts.

Asking questions or inviting people to post more information also increases your reach.



The more people reply or comment on your post, the more popular Facebook thinks the post is.

So they show it to more people.

Tip 6 – Bonus

If you want the engagement on your post to last more than a few hours don’t react or comment to everything that day.

Leave a few things to react to the next day.

Set some time aside to comment (asking questions or doing something to inspire that person to come back and DO something).

If you get enough people your post can get a lot of traction for quite some time

The gif below shows a post spanning from 11/27/17 to 11/30/17



PRO TIP: Put questions into a spreadsheet or a notebook as they come to you. Whether you’re reading a book, watching tv, or doing whatever it is when inspiration strikes. Write it down so that when you need something last minute, you have a plethora of things to choose from.

Stephanie Berchiolly

What you’re gonna do is post three times per day every day until the end of this mini-course!

I know you’re probably not exactly thrilled with this.


You don’t have to post 7 days a week.

(Personally, I tend to post Monday – Friday.)

That being said, I did start out posting 3 times a day 7 days a week and think that that was something that helped me to gain momentum and get over the fear of not knowing what to post.

It doesn’t have to be epic – it can be as simple as asking “What’s your favorite color”.

The main goal here is to get into the habit of posting every day, several times a day.

This is going to help you to realize you do have a lot to say.



It helps the Facebook algorithm to see you’re a serious contender who doesn’t just post randomly.


About the Author

Stephanie Berchiolly, owner of Career Makeover Academy (CMA), educates exasperated, unfulfilled, and struggling employees, as well as business owners, on ways to create actionable plans to create professional AND personal success. Her education in Management Information Systems (MIS) - studying the intricate interactions of people, technology, and organizations - allows her to take complex concepts and distill them into bite-sized, understandable chunks. She’s worked at companies such as: AT&T, Motorola, United Airlines, Kraft Foods, Sears, and ADP. Let Stephanie show YOU the first step in how to escape your soul-sucking job & find - or create - the career of your dreams with The Passion Project. A free worksheet that helps you re-discover the things you’re most passionate about so you can include more of it in your life!

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