No you are right you cannot do everything all at once. Don’t beat yourself up for wanting to make everything happen for your business all at once. You must slow down, give yourself a break. It is impossible to multitask to that extent.
Mailing lists, websites, pattern writing, dying, drying, blocking, editing, networking, publishing, promotion… its enough to break anyone so don’t try!
The first point to remember is that there is always more time
I always want to do everything now! I mean everything now all at once. I want to learn new techniques, write books, design patterns, build my business, speak with my community, make new contacts, visit yarn shows and so much more… Sometimes it feels like my brain will burst.
I keep telling myself there is time to do it all but its not easy.
This lesson was brought home HARD during my midnight Maths shawl frill knit. It feels like a never ending task which has taken way longer than knitting the core of the Circle Pi shawl itself. I want to put the shawl into testing but won’t until I have finished my sample to make sure it all actually works. I have decided the frill will be an optional extra border for the die hards out there and I have had to suck it up and accept that I can only knit so much of the border each night.
I still want it finished NOW but it won’t be and so I continue to learn.
Time can be your best friend in business as long as you treat it with respect. Small but frequent actions will provide much more business benefit than a full on assault on the business followed by a relapse and total inactivity. That cycle will lead to exhaustion and pure burnout faster than any other method I know. Often in the run up to a launch this may seem the only way I promise you its not.
For example a blog post a week is a manageable amount of work, especially when you prep and write in advance. Setting aside a few hours to write blog posts for the next 4 weeks leaves you free to work on other things for a month without having to worry about your brilliantly scheduled blog posts.
After a year you would have over 50 shiny audience attracting content on your website.