Facebook Visibility ~ Lesson 3: Groups

Now we’re gonna be talking about Facebook groups.

Groups are a GREAT way for you to get clients and get people to Know, Like, and Trust you.

 

 

 

Finding Groups

The very first thing you need to do is find the groups where your ideal clients would ACTUALLY hang out.

The easiest way to do that is to create what’s called a Client Avatar you.

A client avatar is basically a way for you to envision your ideal client as an actual real-life person.

You go through things from nuts to bolts. Don’t spare any details!

Being Seen

Once you FIND the right group you’re going to want to be visible there by posting comments which provide value.

Bits of advice or helpful suggestions are always welcome.
Once you’re in the group you want to make sure you do the following things:

  1. Introduce yourself and explain WHY you joined the group. Don’t get upset if no one replies to you if you’re in a brand new group!
  2. Reply and/or react to EVERY SINGLE comment under your post.
  3. Send friend requests to the people who reply to your posts after making sure they are actually not dangerous, violent, or completely not someone you’d get along with.
  4. Comment on other people’s posts. Provide value and ensure you’re coming across as an authority or influencer. If you answer enough questions, people will start tagging you on posts because they want to hear your opinion. Trust me on this!

 

Why Am I Sending Strangers Friend Requests?

PRO TIP: When you’re first starting out, like your own post and post a comment. If it’s a question, answer your question first. People who like their own posts aren’t just being vain they’re feeding the Facebook algorithm what it needs to assure that at least SOMEBODY else besides them will gonna see that post.

Stephanie Berchiolly

The organic reach on business pages is HORRIBLE right now.

Facebook has become pay-to-pay.

So the best way to get organic reach is to use your personal page to interact with people and lead THEM to your business page.

Unfortunately, you can’t do business from your personal page directly because it violates the terms of agreement you have with Facebook, so this is the best way to not pay an arm and a leg for ads.

The reason you want these people on your personal page is because they’ve already proven that they’re vocal.

These are the people that are out there giving likes and commenting on other people’s posts.

They’re not silently stalking you making you feel like you’re screaming into a vacuum because they read your stuff and move on with no indication they’ve ever been there.

You need to invite the people who are going to bump up your engagement rates!

Like we’ve learned before – the more people that comment on and react to your posts the more people Facebook will show it to.

This is a pretty critical key to get engagement and growth.

Can’t Find a Group?

If you’ve been searching for groups and still can’t find one, you can always start your own!

It’s hard work and you’ll need to be on the ball with it, but it’s not a complete impossibility.

Homework

Join at least one Facebook group this week and introduce yourself.

Then, for the rest of the week dedicate a MINIMUM of 15 minutes each day to create posts, comment on other people’s posts, and answer their questions.

If you need to create a client avatar there’s an exercise in the workbook to help you figure out keywords for the things your ideal client likes.

It’s not a COMPLETE client avatar, but it gives you a starting point to write the story that will get your creative juices flowing.

About the Author

Stephanie Berchiolly, owner of Career Makeover Academy (CMA), educates exasperated, unfulfilled, and struggling employees, as well as business owners, on ways to create actionable plans to create professional AND personal success. Her education in Management Information Systems (MIS) - studying the intricate interactions of people, technology, and organizations - allows her to take complex concepts and distill them into bite-sized, understandable chunks. She’s worked at companies such as: AT&T, Motorola, United Airlines, Kraft Foods, Sears, and ADP. Let Stephanie show YOU the first step in how to escape your soul-sucking job & find - or create - the career of your dreams with The Passion Project. A free worksheet that helps you re-discover the things you’re most passionate about so you can include more of it in your life!