The #makersmay Instagram challenge by @LoveKnitting.Com and @LoveCrochet.Com starts tomorrow, and we encourage you to play along!
Participating in Instagram “post every day” style challenges can be a real boon for your business, for a number of reasons:
By using the hashtag for the challenge, you will be seen by a huge number of people who may not otherwise have seen your posts. It’s a great way to really expand your follower base.
With Instagram’s algorithms constantly changing, you never know how often even the people who follow you see your posts. By participating in a challenge, you increase your chances of being seen by those who already follow you.
It’s good business sense to get into the habit of posting frequently, but sometimes it’s hard to think of something to post. Challenges like this have a unique and interesting theme to post about each day, so it’s a great way to establish that habit.
If your posts on Instagram are in a certain style, with certain filters, and/or include your business logo, challenges can give you a huge boost in recognition. Every time one of your graphics shows up in a follower’s feed, your brand will become more and more recognizable.
It’s fun to participate with a ton of like-minded fiber artists! It strengthens our sense of community, and reminds us that we’re not alone in this pursuit of making our love for fiber arts into a business.
Come play along with us!