Tag Archives for " marketing "

Livestream: Celebrating Success

Every Friday I run a livestream at 1pm GMT.  This weeks I was discussing how easy it is to miss our successes.  How we can define what exactly is a success, just for you, not compared to anyone else!  Then I have some suggestions for cost effective celebrations too.   Pop any recent wins in […]

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Niche Down Interview: Michelle White

This week I’m talking a LOT about how finding your niche will help your yarn business grow.   I’m really excited to bring you the first of three interviews with Yarn People who have already identified their niche, how they came to this point and what they are moving on to next. Welcome Michelle tell […]

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Niche Down Interview: Anna Funnell

This week I’m talking a LOT about how finding your niche will help your yarn business grow.   I’m really excited to bring you the first of three interviews with Yarn People who have already identified their niche, how they came to this point and what they are moving on to next. Welcome Anna tell […]

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Livestream: Finding Your Niche

Every Friday I run a livestream at 1pm GMT.  This weeks I was discussing the importance of Finding Your niche.  We also got to grips with some definitions live during the session.  Tweaking wording and descriptions and seeing just how many folk already have a niche.  What was surprising was that several of you have […]

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Advantages and Disadvantages to Working with a Niche

This week I’m talking a LOT about how finding your niche will help your yarn business grow. However to keep things real I’m also sharing here a couple of the disadvantages to niching down. By definition, a niche market is a subset of a market on which a particular product is focused. Niche marketing defines […]

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Livestream: Ways to Promote Outside Facebook

Every Friday I run a live stream at 1pm GMT.  This week I answered a question from a Yarn Academy member about ways to promote your work outside of Facebook Groups. In addition to the information in this live stream Karen and I also covered this topic, for real world options in our Mythical Makers […]

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How To: Add Hidden Images on WordPress

Hiya, Fellow Yarn Lovers! If you have a WordPress blog, there’s a nifty little trick that I think you might like. I’ll show you how to do it, right here in the Academy! For those of you who’ve spent a fair bit of time on Pinterest (you know who you are!), you know that there’s […]

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Top 7 Ways to Use Pinterest Pincodes for Your Yarn Business

Here are my top 7 ways to use a Pincode: Add a Pincode linking to your main pinterest board to your About page on your website, Ravelry, Facebook, linked in etc Add a Pincode to your newsletters, a generic one for regular weekly newsletters and a specific one with a different graphic for a particular […]

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How to Create Pinterest Pincodes

How to use Pinterest Pincodes for your yarn business. First off you do have an Pinterest account right? If not you so need to get one. Pinterest is a seriously underestimated search engine. Its beautiful and people are constantly searching for things to make, so for those of us in a craft based industry we […]

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How Do I Increase Visibility On Facebook?

If you are not sure why its so important to be visible on the interweb check out my earlier article “Why Online Visibility is Imperative for Entrepreneurs”. Here are  my top 7 tips on ways to be seen. Be Polarizing This doesn’t necessarily mean be a jerk. Express opinions that are true to you that […]

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